Discover California’s Central Coast with Robert Mondavi Private Selection + GiveawayPosted by Katie on Jul 23, 2012 in Announcement, giveaway | 28 comments
Summer is my favorite season. I yearn all year for beach days, road trips, good food, and great wine! My friends at Robert Mondavi are spending their summer on a virtual tour of California’s Central Coast! I have a few family members who live in California. I’ve never made it to the Central Coast and hope to visit their one day. The photos look breath taking… take a look at the photo below that I found on the Robert Mondavi Facebook page. Doesn’t this look breath taking?
Photo from Robert Mondavi Private Selection Facebook Page
Robert Mondavi Private Selection is kicking off summer by taking consumers on a virtual tour of California’s Central Coast. Breaking the perception that great American wine only comes from Napa Valley, wine industry leader Robert Mondavi Private Selection puts the California Central Coast appellation on the map. Spanning from Santa Cruz County to the Santa Barbara County, the appellation represents a region which Private Selection is proud to source their grapes from.
Through the use of social media channels including Facebook, Twitter, Pinterest, and YouTube, Robert Mondavi Private Selection will discover and share hidden gems of the Central Coast, showcasing the ‘best of’ landmarks ranging from Hearst Castle, to cafes and diners, bed & breakfasts, antique shops, vintage clothing stores, and other favorites most commonly known only to locals. These ‘locals-only’ hideouts are pure and true to California’s Central Coast culture as is Private Selection. Robert Mondavi Private Selection sources 100% of their grapes from the region’s growers – a characteristic unique to the brand and one which sets it apart from super premium category competitors.
The allure of the California coast was obvious to Robert Mondavi who believed that wine can enhance any meal and be enjoyed by everyone. The Central Coast region holds tremendous varietal quality and versatility that could be used by Mr. Mondavi as a winemaker. The result: high quality, affordable fine wine born of the best of California’s diverse growing regions. The digital tour stops at some of the least expected businesses and locations further proving that high quality food, wine, and fun doesn’t have to come at a high price.
Launching at a time when gas prices might deter folks from taking their annual summer vacations, an event that two thirds of Americans generally take, the Robert Mondavi Private Selection Central Coast tour kicks off north of Santa Cruz and heads south through Monterey Bay and San Luis Obispo. The tour wraps up in late August in the Santa Barbara County.
Food and wine enthusiasts are encouraged to check the Robert Mondavi Private Selection Facebook page daily for updates including recipes, interesting Central Coast information, and educational messaging about the winemaking and tasting process. Readers should also stay tuned to Pinterest for contest opportunities.
About Robert Mondavi Private Selection
Robert Mondavi’s visionary pursuit of great California wines led him to the Central Coast in the 1990s because he believed that great wines begin in the vineyard. The unique geography and fascinating history of the region reveal a character as distinctive as the wines it produces.
He transformed wine culture in the U.S. by creating Robert Mondavi Private Selection as quality wines of affordable elegance. With appeal to the novice and enthusiast alike, Robert Mondavi Private Selection offers a history of success and excellence across all varietals. For more about Robert Mondavi Private Selection, including history of Robert Mondavi and information about the vineyards and winemaking, please visit www.robertmondavi.com.
Now for the giveaway… the fine folks at Robert Mondavi Private Selection are offering a gift pack (valued at $100) so that one lucky reader could have their own mini-road trip up the Central Coast (or comparable trip in their own area)! You can expect to find all the items below wrapped up in a Robert Mondavi Private Selection tote bag:
- $25 gas card
- $10 Starbucks card (for coffee along the way)
- $15 iTunes card (for that perfect album)
- Neck pillow (everyone needs to be comfortable in the car)
- Disposable camera (old school! to capture the moments)
- The Food You Want to Eat: 100 Smart, Simple Recipes Cookbook by Ted Allen
- cooking apron
- aluminum water bottle (perfect for wine to-go)
- wine opener
- cork pen
Please note that Robert Mondavi Private Selection does not promote drinking and driving. People are encouraged to drink responsibly.
To enter please follow the prompts via Rafflecopter.
Disclaimer: I received one Robert Mondavi Private Selection tote bag prize pack and was given the opportunity to giveaway one Robert Mondavi Private Selection tote bag prize pack to one lucky reader. I was not compensated to write this post. All opinions are always my own!